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India Lifestyle and Culture

Lifestyle is a retail fashion brand that comes under the Dubai-based retail and hospitality conglomerate, the Landmark Group. In India, Lifestyle Stores is a part of Lifestyle International Pvt. Ltd, with sister brands Home Centre, Max, and Easybuy.

Lifestyle is the perception of a particular society towards life and the way its people live, think, and behave. It includes dietary practices, physical-mental activities, cognitive exposure as well as cultural and environmental revelation.

The "Vedantic" literature says that life is sacred and eternal and according to this belief when the life particles interact with material elements, various events like birth, disease, old age, and death result.

The Indian lifestyle is embedded in the principles of "karma" (action) and "dharma" (the righteous way to do the work). In the past and at present, both "karma" and "dharma" are given maximum importance in all Indian activities and deeds.

According to the ancient scripture writers (Shastrakars), the dharma is based on four major factors i.e., (i) "Desa" (place, region); (ii) "Kal" (time); (iii) "Karma" (action, efforts, activities); and (iv) "Guna" (natural traits).

It was the prevalent belief that a person should perform his "karma" as per the condition, demands, and experience of self as well as in perspective of "desa" and "kal." In this frame, only the activities carried out as per time, place, and condition were considered as "Dharma." Indeed, "desa" and "kal" were significant factors contributing to dharma.

The lifestyle affects the longevity and health in old age. The "Atharva-Veda," believed that mental illness might result from divine curses and it also describes mental illness like schizophrenia.

In the Vedic period, mental health was described in two well-known Ayurvedic scriptures, the "Charaka Samhita" by Charaka, and the "Sushruta Samhita" by Sushruta. Both of these scriptures have established the roots in modern Indian medicine.

About 13 percent of Indians are Muslim, making it one of the largest Islamic nations in the world. Christians and Sikhs make up a small percentage of the population, and there are even fewer Buddhists and Jains, according to the "Handbook."

Indian clothing is closely identified with the colorful silk saris worn by many of the country's women. A traditional piece of clothing for men is the dhoti, an unstitched piece of cloth that is tied around the waist and legs.

Men also wear a kurta, a loose shirt that is worn about knee-length. For special occasions, men wear a sherwani or achkan, which is a long coat that with a collar having no lapel. It is buttoned up to the collar and down to the knees.

A shorter version of a sherwani is called a Nehru jacket. It is named after Jawaharlal Nehru, India's prime minister from 1947 to 1964, but Nehru never wore a Nehru jacket. He preferred the achkan, according to Tehelka, an Indian newspaper. The Nehru jacket was primarily marketed to Westerners.

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